Acushnet Europe – Titleist and Footjoy

Client: 
Acushnet Europe Ltd., incorporating Titleist and Footjoy golf ball and equipment manufacturers.

Show:

The Golf Show – 126 sq. m – Harrogate International Centre

Ongoing contract

Background:

Back in June of 2013, an initial phone enquiry came through with a stand brief the following day. Following further discussions and a fact-finding meeting, initial designs were presented. Themes were developed over time until the decision was down to two final contractors. Strong project management procedures and cost visibility, combined with a custom design that demonstrated both style and soul, finally won the day.

Acushnet were extremely pleased with their exhibition stand in 2013, and couldn’t wait to exhibit again.

Brief:
To create a stand that would support, highlight and showcase the client’s products, as a focus of their business. In addition the stand would reinforce the market leading positions of both brands to rightly elevate them above the competition, while emphasising the manufacturing and process excellence in place, to deliver best in class product.

The overall feel of the exhibit would be welcoming and encourage all passing visitors to see into the stand and entice them to view the product range.

The design would have a more elevated, more premium and more permanent, look and feel, than previous, to emulate the products displayed.

The stand would be used for other events, throughout the year, so the design would need to be flexible, with re-usable components.

Suitable provision for storage and sales space would need to be included.

Pitch:
The design proposed curved styling with open features, to promote a friendly feel and give maximum visibility to visitors.

Product manufacturing and excellence would be showcased in distinctive island units; while wide use of large format graphics would validate the product dominance among the world’s best players.

Overall the cleverly integrated, ‘mirror image’ stand design, featuring strong, corporate colour styling, with separate reception, meeting and sales areas, would clearly define and separate the main brands.

Results:

Acushnet Europe – Titleist/Footjoy exhibition stand at The Golf Show

The high quality finish of the stand matched that of the products, while the open aspect of the exhibit certainly paid dividends, with visitor traffic very heavy and up on previous years.

Client profile:
Incorporates Titleist and Footjoy, the no.1 brands in golf ball and equipment manufacture.

How was the experience for you?

“I want to thank you so, so much for the execution and delivery of our stand. The attention to detail, service levels, care and professionalism was first class. The stand looked amazing! From a Titleist golf ball perspective it was excellent.”
Jonathan Dowdell
Titleist Golf Ball Product & Marketing Manager, EMEA

“I think I speak for both brands when I say we were extremely happy with the stand. I have to compliment your build team who seemed 100% in control of the situation and it was great to have a dedicated contact on hand to help with any issues we had whilst at Harrogate.”
Russell Lawes
FootJoy Marketing Manager

“Completely satisfied with every level of the build and the effort your team put in to get it finished on the day. Nothing was too much and nothing was overlooked. We’ve ended up with the most impressive stand at the whole show and received plenty of comments from passers-by to that effect.

Everything was of a quality befitting the #1 brands and the set-up team worked quickly and professionally to get the job finished, even helping us stick ball boxes together with sticky tape. Much appreciated.”
Matt Swain 
Design Manager